Joint Press Release Incorporates P&G Products In Online Retail Store

Lagos, Nigeria, 17 April, 2013:, Nigeria’s foremost online retailer is partnering with Leading consumer goods company - Procter & Gamble Nigeria. This partnership is aimed at making P&G’s products easily accessible to consumers on’s very convenient online retail platform.

Dr. Olumide Olusanya, Chief Executive Officer for, in a statement disclosed that the partnership was a natural fit as online retailing is set to play a critical role in the future of the FMCG industry in Nigeria. This is due to the ease with which consumers can procure their essential FMCG products through platforms such as

Dr. Olusanya went on further to say, “Online retailing, as deployed by, allows for delivering of better value to end-users; for example, convenience, low pricing, shorter time lag between when a product is needed and when it can be utilized, personalized service, as well as wider selection under one roof.”

P&G’s Specialty Channels Leader, Miss Chioma Ede in a formal disclosure mentioned that, “Recent findings indicate a growing presence of Nigerians online, with more and more Nigerians doing their shopping online. Hence, P&G’s partnership with is a strategic alliance to enable convenience and the delivery of more value to P&G’s cherished customers with’s rapidly growing platform of online retailing.” is Nigeria's leading online supermarket dedicated to delivering direct to the doorsteps of her clients on a same-day basis and at very affordable prices, a wide variety of high quality brands of groceries, beauty & personal care, household essential items and appliances. The company’s vision is to be Nigeria's Biggest Supermarket by changing the way Nigerians shop for groceries & essentials--the same way changed the way the world shops for books.


About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


About Procter and Gamble in Nigeria

Established in 1992, P&G Nigeria is an important investor, manufacturer, technology transfer agent, employer and exporter.  P&G produces Ariel Detergent, Bonux Detergent, Pampers Disposable Diapers, Always Sanitary Pads and Vicks Throat Drops in Nigeria and employs over 3,000 direct and indirect employees through its general office in Lagos and manufacturing facilities in Ibadan. The company is now expanding across West Africa with a central business and production hub in Nigeria and a new multimillion dollar state-of-the-art manufacturing plant under construction in Ogun State Nigeria.